Chris Lohouse
Art Direction | Motion Design | Animation
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CADILLAC CELESTIQ

The Cadillac CELESTIQ is a customized all-electric ultra-luxury sedan. The Celestiq has multiple interactive high definition screens, the centerpiece of these is the 55-inch-diagonal advanced HD display.

Territory Studio worked closely with the General Motors team to design aspects of the user interface and create UI motion standards and behaviors. 

Early in the process of establishing those designs, I was tasked with doing design explorations for the center screen, where I explored backgrounds, color schemes, layouts and speed dial design. 

Below are some of those initial explorations. For a more on the project, visit the territory website at:
https://territorystudio.com/project/cadillac-celestiq/

These are some early design explorations I did. These were conceptual designs aimed at re-imagining a dashboard instrument cluster. The above video displays some of the final designs.

 

Circular Dial layouts with varying BG exploration